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Business      From start-up to sweet success - Sweet Aggie
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From start-up to sweet success - Sweet Aggie Back to 'Case Studies'

Looking to build a more solid future than her workplace was able to offer, Angela Kerehoma decided it was time to put a long-percolating business idea into action.

The result was Sweet Aggie, a spectacularly cute little vintage caravan that doubles as a portable café, pop-up bar and catering hub for all sorts of functions and events as well as daily supply of coffee and fine tea.

“I have 25 years’ experience in the hospitality sector, and have worked in some really neat places in that time. I’d been planning a business that could incorporate the best of all of those places but could also be a bit more adventurous as well,” Angela says.

Turning the idea into a growing business had its challenges, including navigating the paperwork and marketing, though Venture Taranaki’s free Start-Up Clinic helped get things moving in the right direction.

“Venture Taranaki was a great avenue to turn to when I was trying to make sense of starting my business,” Angela says.

“The advisor was fantastic and gave me the links to the tools I needed and offered constant support. While I had most of the knowledge, there were some first time nerves that we were able to manage. Now I recommend a call to Venture Taranaki to anyone who asks me a question on starting a business!”

Sweet Aggie can now be found at unique and boutique events throughout Taranaki and around the North Island, complete with her own vintage props and lawn games, and is garnering rave reviews. 

“The coolest things about the business is the journey I am on with it, and the amazingly positive feedback we’re receiving, which I am really proud of,” says Angela.

“The business is growing steadily and is where I expected to be. I'm now looking forward to the next steps of the plan!” 

One of those steps will be a return to Venture Taranaki to enlist the guidance of a Business Mentor.

“If you have a business concept that wakes you up in the middle of the night, you just have to do it. I did, and it’s been an amazing journey so far, and can only get better!”

  From start-up to sweet success - Sweet Aggie  

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