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When a farming family in South Taranaki decided they wanted to take on the world they turned to Venture Taranaki for help.

Green Meadows Beef has rapidly grown from a farm near Opunake – the name comes from the famous South Taranaki surf break across the road – to a brand found in many of the nation’s top boutique stores and in the kitchens of discerning home cooks.

The business began as a family affair – father Michael Carey has farmed the land for three decades, son Nick has added business and marketing expertise, and other sons Brent and Karl and wife Margy are also involved. But in a little over a year the company has grown from a grass-fed beef farm to creating a dedicated processing plant in Bell Block, innovative packaging designs and a very well positioned brand across traditional and social media.

Such rapid growth can often bring its own set of challenges, so Nick turned to the New Zealand Trade and Enterprise Capability Development Voucher scheme, delivered in Taranaki by Venture Taranaki. The Vouchers were used to connect Green Meadows Beef with strategic planning advice from Staples Rodway’s expert business advisory team, which enabled them to develop a strategic plan, goals and targets and put a strategy in place to sustainably grow the business.

“We now have priority areas to focus on, clear targets across a range of areas and plans in place for the next 5 to 10 years,” says Nick.

“Having a clear strategy has meant we have been able to open our first butchery, bring on staff and seriously look towards export opportunities.”

Not to mention the supply of beef for the All Blacks v France test match held in New Plymouth in June and the oil and gas industry in Taranaki, as well as pop up restaurant promotions and a growing portfolio of media coverage.

Venture Taranaki is continuing to work with Nick and Green Meadows Beef to help it become yet another great Taranaki success story.



 
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